The league’s problem is not that it lacks an identity or relevance, to the point where the predominant post-commentary on the All-Star game was an impromptu dunk contest, where most of the players failed to get it in. If lack of interest for such an exhibition game was the death knell to a league, then the NFL would be in great peril, as probably would MLB.
The answer lies equally in what is exhibited during the competition, as much as what female athletes do in their private lives. Last year, Sheryl Swoopes announced that she was in a lesbian relationship. That type of story could have served - and probably was hoped to become – a beacon into the WNBA life. Instead after a few weeks of minor discussion it faded because the viewing public made a distinction between lifestyle and personal space.
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